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May 21, 2008
Article

New Sherpa Research: 6,618 Tech Buyers Tell Us What Marketing Works & What Doesn’t (PDF Report)

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SUMMARY: Find out what 6,618 technology marketers, decision makers and influencers told MarketingSherpa about what works for lead generation.

Download this special 15-page PDF report for 6 practical charts and an eyetracking heatmap with surprising stats on:
o Building the bionic registration page
o How to get video to go viral
o Making direct mail work
Click here to download the PDF:
http://www.marketingsherpa.com/exs/BizTech08_09Excerpt_
148.pdf

MarketingYak: Click here to listen to Sherpa Research Director Stefan Tornquist and Editorial Director Tad Clarke discuss the benchmark guide:
http://podcast.marketingyak.com/flash/benchmark_guide/i
dex.html
(Time: 7:07 minutes)

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