SUMMARY: What really works in B-to-B marketing? MarketingSherpa just asked 4,658 business technology decision makers and influencers (i.e., everyone your marketing has to appeal to) what they think of marketing targeting them.
Download this special 21-page PDF report for 6 new practical data charts, featuring surprising stats on:
- Telemarketing cold calling
- Mobile email
Also includes a new eyetracking heatmap revealing how prospects "see" webinar registration forms.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb
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