Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Oct 27, 2010
Article

Free Executive Summary: 2011 B2B Marketing Benchmark Report

SUMMARY: No summary available.
Facing an economic crisis over the past year, the B2B marketing community has operated with limited resources, budget cuts and increased expectations. Through it all, organizations have discovered that the old rules don't necessarily apply.

New marketing tactics have emerged, old tactics have changed and the overall marketing mix is more complex than ever before. In fact, when it comes to preparing your budget and marketing plan, you can't afford to rely on old data from previous years.

In this free Executive Summary from the newly-released 2011 B2B Marketing Benchmark Report, you'll receive an overview of the most up-to-data research and analysis on the marketing tactics that were most successfully applied at every stage of the sales funnel -- from lead generation to sales conversions -- using analytics for continual improvement.

Download your free Executive Summary



See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions