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Apr 04, 2007
Article

New Research: 1,939 Marketers Reveal Globalization Tactics - 39 Charts & Tables

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SUMMARY: Web globalization isn't just for large multinational corporations anymore. Companies of all sizes are capitalizing on the Internet to expand beyond their countries and into new cultural groups within existing borders.

We surveyed 1,939 marketers and have exclusive new data for you in a 54-page PDF download. Includes 39 charts and tables, best practices, ROI numbers and website translation costs.
We live in a world of many languages, cultures and countries. And, yet, there is just one Internet.

Which is why thousands of companies -- from Amazon to IBM to Deloitte to Yahoo! -- have translated and localized their websites for audiences around the world -- a process commonly known as Web globalization.

Web globalization isn't just for the large multinational corporations anymore. Companies of all sizes are capitalizing on the Internet to expand beyond borders or to extend into new cultural groups within existing borders.




Click here for the PDF download:
http://www.marketingsherpa.com/Reports/WebsiteGlobaliza
ion.pdf (1.8 MB file)

Useful links related to this article

Free PDF download: "Going From Simple Translation to Successful Transactions on Global Websites":
http://www.commonsenseadvisory.com/research/reports_cat
gory.php?id=0
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