Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Mar 20, 2007
Article

Sherpa Ecommerce Study Results 2007: 1,913 Marketers & 2,449 Consumers Surveyed -- 8 Charts & New Eyetracking Heatmap

SUMMARY: MarketingSherpa's 2007 Ecommerce Study was published 15 minutes ago. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, including 8 new charts:

- Ecommerce traffic generation data (including SEM).
- Useful new email stats.
- What do consumers look for on your home page?
- Do reviews improve conversions?
- Shopping cart abandonment rates for 2007.

Plus, a new eyetracking heatmap of a Best Buy category page you may find useful to share with your design team:
http://www.marketingsherpa.com/exs/Ecom07Summ.pdf
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve your marketing

Join our thousands of weekly Case Study readers. Enter your email address below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions