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Apr 30, 2009
Article

New Sherpa Ecommerce Benchmark Results 2009: 1,418 Ecommerce Marketers Surveyed – 180 Charts, Tables and Graphs

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SUMMARY: MarketingSherpa's 2009 Ecommerce Benchmark Report was just published. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, which includes 7 key findings:

1. A Brutal Fourth Quarter – Change in Total Orders
2. Assertive Marketing & Optimism – Especially from SMBs
3. Abandonment is Down…Why?
4. Social Media is Here, But…
5. Social Tactics’ Role Varies by Organization
6. What We Don’t Know Can Hurt Us
7. It’s Not All About Price
We interviewed 1,481 ecommerce marketers. Plus, we separated data from "High Knowledge" ecommerce organizations to show how they conduct and value their marketing tactics and testing.

Download Executive summary here
http://www.marketingsherpa.com/exs/EcommerceExcerpt.pdf
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