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Optimization Summit 2012
Jul 10, 2008
Article

New Search Research From Sherpa: 1,928 Marketers Reveal Top Strategies to Increase Search ROI

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SUMMARY: MarketingSherpa's fifth annual Search Marketing Benchmark Guide has been completely rewritten and re-researched. Here's your download link to the executive summary PDF, which includes new data from 1,928 search marketers highlighting:

- Budgeting for search strategy
- Impact of search advertising on brand metrics
- Results based on location of searchers
- Inroads of analytics behind Google
- Most under-used metrics by search marketers
    
To download the Executive Summary, click here:
http://www.marketingsherpa.com/exs/Search09Excerpt_9898
pdf
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