Sherpa Kit: Email Audit Resources

Sherpa Case Studies on deliverability and testing:
Case Study: Improving Your Deliverability
http://www.marketingsherpa.com/article.php?ident=30267

Case Study: Testing Your Email Practices
http://www.marketingsherpa.com/article.html?ident=30280

Case Study: Subject Line Tests Help eDiets Pass Filters
http://www.marketingsherpa.com/article.php?ident=30063


Sherpa how-to articles on deliverability:
Top 13 Takeaways from the Authentication & Online Trust Alliance summit:
http://www.marketingsherpa.com/article.html?ident=29948

Three Steps Tested by a Real-Life Marketer:
https://www.marketingsherpa.com/article.html?ident=29852

Learning tools:
Email deliverability blogs:
http://www.email-marketing-reports.com/deliverability/

Definition of a spam trap:
http://searchsecurity.techtarget.com/sDefinition/0,,sid4_gci815802,00.html

Definition of Sender ID:
http://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx

List-Unsubscribe.com:
http://www.list-unsubscribe.com/

AOL Postmaster site:
http://www.postmaster.aol.com/


Reputation management sources:
How to Turn Your Web Analytics System Into Action-Items to Help the Bottom Line:
http://www.marketingsherpa.com/article.php?ident=23869

Ciphertrust’s Trusted Source service:
http://www.trustedsource.org

Return Path’s Sender Score:
http://www.senderscore.com/

Sender Score reputation network:
http://www.senderscore.org

United Online’s reputation management page:
http://www.unitedonline.net/postmaster/whitelisted.html

Windows Live/Hotmail postmaster site:
http://postmaster.msn.com/

Windows Live Postmaster SNDS page:
https://postmaster.live.com/snds/

Your Annual Email Audit in a Box:
http://www.imediaconnection.com/content/7865.asp

Email Marketing Evaluation (spreadsheets):
http://www.e-consultancy.com/publications/template-files-email-marketing-evaluation/

Article: How Reputation Impacts Deliverability:
http://www.listrak.com/university/Reputation

Tracking Competitors’ Clickthrough Rates:
http://www.seobook.com/archives/000221.shtml

Click here to return to How to Conduct an Email Audit:
http://www.marketingsherpa.com/article.php?ident=30324