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Dec 06, 2004
Event Presentation

New Stats Reveal What's Working in Email: Recorded MarketingSherpa Teleseminar + PowerPoints

SUMMARY: Couldn't make MarketingSherpa's Dec 3rd teleseminar on what the latest email stats mean for your marketing? Here's a handy recorded version for you including a PDF of the PowerPoint slides. Features 11 useful charts on budgeting, open rates, filters, click trends, conversion rates, and gathering opt-ins.
Presented by: Anne Holland, Publisher, MarketingSherpa Stefan Tornquist, Metrics Editor, MarketingSherpa

Couldn't make MarketingSherpa's Dec 3rd teleseminar on what the latest email stats mean for your marketing?

Here's a handy recorded version for you including a PDF of the PowerPoint slides. Features 11 useful charts on budgeting, open rates, filters, click trends, conversion rates, and gathering opt-ins.

Highlights include:

>> What's worth testing to improve your email program's results (text vs. HTML makes a surprising come-back)

>> How open, click, and conversion rates are trending for 2005

>> Why marketers mailing to at-work addresses need to worry more about filters

>> Startling error-rates in rented list mailings

>> How switching to double opt-in will affect your list's AOL "reported as spam" rate

Here's how to attend this recorded presentation right now:

Step #1. Download your 17-page PDF of PowerPoint slides http://www.marketingsherpa.com/tele/SherpaEM.pdf (Open access, includes 11 useful charts)

Step #2. Click to listen to the audio http://www.marketingsherpa.com/tele/mrktsherpa120304.wma (Open access, approx. 60 minutes/15 meg)

Audio download note: This is in Windows Media Audio, which almost anyone with a PC or newer Mac using IE can play.

If you'd like to listen now, just do a regular mouse click (left side) and it will start playing fairly quickly. If you'd like to download and save to listen later, just do a right-click with your mouse.

Got an older Mac version? Download Media Player here (free) http://www.microsoft.com/windows/windowsmedia/download/mac7
.aspx


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