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Best Practice

Special Report: Best Practices in Internet Marketing to Small Businesses

Summary: During 2000, as we interviewed dozens of the top marketers who specialize in targeting the small business and SOHO marketplace, three key trends began to emerge. Marketers for Web sites, such as Office.com, start-ups such as vJungle, and traditionally offline companies such as NEBS, all agreed that market segmentation,... continue...
Posted: Jan 07, 2001
Interview

Stephanie Fierman, Office.com's VP Marketing, Reveals Why TV Ads Drive Site Traffic Effectively

Summary: The official Office.com bio on Stephanie J. Fierman, VP Marketing, calls her a powerhouse. We’d say that’s right on the money. She has enormous drive and passion about her job. Plus she has found innovative ways to promote the company (check out the case study in our 10/11 issue). Fierman... continue...
Posted: Oct 19, 2000
Case Study #CS54:

Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign

Summary: CHALLENGE
Increase traffic to the Office.com site and boost newsletter subscriptions. Stephanie J. Fierman, VP Marketing, explains how the campaign worked and why it’s now considered to be a model viral campaign.

CAMPAIGN
The Win a Million Dollars Sweepstakes. The grand prize was, you got it, a million dollars. First prize was... continue...
Posted: Oct 11, 2000

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