Summary:
Although Classmates was founded in 1995, by the time CEO and President Michael Schutzler joined the Company a year ago it was floundering in red ink.
Learn how Schutzler and his band of marketers, armed with the now-famous yellow Classmates banner ad, turned everything around.
BTW: If you are designing your company's visitor registration process - this is a must-read Case Study for you!
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