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Interview

Branders.com's Larry Lunetta on Why Marketing to Marketers is Like

Summary: Branders.com is one of the most aggressively growing B-to-B ecommerce sites serving marketers on the Web. We called Larry Lunetta, Branders.com General Manager Web Products & Services, to find out what he's learned about marketing to marketers since the site launched almost a year ago.

Q: We admit it, we... continue...
Posted: Oct 29, 2000
Case Study #CS62:

Branders.com Doubles Affiliate Sales Revenues by Focusing Banners on Strong, Simple Offers

Summary: CHALLENGE
Branders.com is an online store for promotional products -- you know, those tchotchkes you can print your logo onto and give out as company gifts. Believe it or not, $15 billion of promotional products are sold every year and studies show at least three to four million tchotchke buyer... continue...
Posted: Oct 25, 2000

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