Alternatives: RSS feeds, desktop applications, wireless

SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.

Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, we share more results metrics, images of the campaign, mobile industry stats, and more. read the complete case study

SUMMARY: Each year, digital marketing offers innovation in existing channels, and creates opportunities in new areas. This makes it a difficult, but exciting time to be a marketer, as digital efforts allow you to track what works, and what doesn’t, in your campaigns.

Our final 2011 B2C article looks at four trends to watch in 2012. Mobile marketing tops the list, and online privacy is a growing concern for all digital marketers. Likewise, there are still new developments in PPC advertising, while optimizing local search is an area primed for growth. read the complete article

SUMMARY: Apps for the iPhone have generated considerable buzz in the consumer world, but do they have a place in a B2B marketing strategy? The answer depends on several key factors, including the nature of your audience and the functionality you can provide through an app.

We asked a marketer from a large law firm to share details from their recent experience developing an iPhone app. Read on for six key questions that will determine whether the approach is right for you, and how you can manage the process. read the complete interview

SUMMARY: Download your free excerpt from the newly released 2012 Search Marketing Benchmark Report - SEO Edition. You'll get in-depth charts and analysis on the best tactics, top challenges, budget trends, and more. read the complete article

By Anne Holland, Content Director

I was giving a speech at a PR association meeting in New Jersey in early 2001 about how the Internet was affecting PR tactics, when a group of older-looking grumpy attendees just sat there like lumps and left as soon as possible afterward. "What's up with them? Was my speech that awful?" I asked the organizer.

"You were fine!" she reassured me. "These are the guys who are... read the complete blog post