Alternatives: Rss Feeds, Desktop Applications, Wireless

SUMMARY: Mobile is not the Web. Publishers who leap into offering content on wireless devices quickly face a whole new set of challenges … starting with the technology itself.

See how Hachette Filipacchi created from scratch mobile publications for some of its top magazine titles. Includes 9 strategies on demographics, content, carrier distribution and technology to drive traffic -- which is growing 15% monthly. read the complete case study

SUMMARY: Everyone seems to have friends who won’t stop talking about their iPhones. Indeed, last year’s white-hot electronic device isn’t simply a fad -- it’s a game-changer for marketers who target wireless users.

In our latest Special Report, we have answers for emailers, including:
- How the iPhone renders email
- Is file size an issue
- How to really get an iPhone user’s attention read the complete article

SUMMARY: "Enterprise spending on Web 2.0 technologies will surge over the next five years, reaching $764 million in 2008 and growing at a 43% compound annual growth rate to reach $4.6 billion globally in 2013, despite a future marked by commoditization." "Some 56% of North American and European enterprises (firms with 1,000 or more employees) consider Web 2.0 to be a priority in 2008." "Large businesses are spending more on employee collaboration tools than customer-facing Web 2.0 technologies,... view the complete research record

SUMMARY: Mobile marketing is on the verge of exploding as a specialty channel, but technology limitations and the marketplace aren’t quite in place yet. So do you want to be ahead of the curve or behind the times playing catch-up?

Here’s an inside look at how publishing giant Time Inc. plans to be among the leaders as mobile marketing evolves. Includes brand strategies for Sports Illustrated, People and InStyle; vendor selection help; 10 Mobile 101 tips and four real-life examples. read the complete interview

SUMMARY: By Anne Holland, Content Director

If you're marketing to high-level decision makers in corporate America, the following data point should make your jaw drop:

64% of decision makers surveyed by MarketingSherpa in partnership with SurveySampling this year said they "regularly view emails using a mobile device."

I'm talking about the BlackBerry crowd and their cohorts. These are the VIPs who are too busy dashing from meeting to meeting to sit at a desk and receive any of your... read the complete article

By Anne Holland, Content Director

I was giving a speech at a PR association meeting in New Jersey in early 2001 about how the Internet was affecting PR tactics, when a group of older-looking grumpy attendees just sat there like lumps and left as soon as possible afterward. "What's up with them? Was my speech that awful?" I asked the organizer.

"You were fine!" she reassured me. "These are the guys who are... read the complete blog post