Advertising Sales Online

SUMMARY: Remember the Pet Rocks of the 1970s? Today's teens wouldn't dream of something so low tech for amusement. Instead, how about a virtual community where they can create their own customizable characters and spend their allowances buying furniture they can't sit on, in a room they can't sit in?

See how one company gets teens to convince their parents to let them buy online content. For some, it's so addictive that they actually are *grounded* and banned from the site for two weeks.

Plus, how they overcame the difficulties of teens using their parents' plastic and keeping the content G-rated. read the complete case study

SUMMARY: By ContentBiz estimates, online publishers who placed Google's AdSense contextual ads on their sites in return for a cut of the revenues, made about $1 billion last year. Whether you're considering adding Google ads to your site, or you already carry them but think you deserve a bigger share of that billion, here are our quick how-to tips. read the complete article

SUMMARY: "Advertising expenditures for newspaper Web sites increased by 18.8 percent to $3.2 billion in 2007." "Spending on newspaper Web sites has now grown to account for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006)." "Advertising expenditures at newspapers and their Web sites totaled $12.6 billion for the 4th quarter of 2007, while spending for print ads in newspapers totaled $11.7 billion." view the complete research record

SUMMARY: User-generated content sites provide environments for just about anyone to socialize, share information and trade thoughts with one another. They also offer marketers an audience of like-minded contributors for targeted advertising and sponsorships.

See how CondeNet launched and grew a UGC site into 130,000+ members of young women in its first seven months. Includes three strategies and five tips for a liftoff that also created a new revenue stream. read the complete interview

SUMMARY: The online advertising market has roared back to life after the dot-com boom and bust. To take advantage of this, publishers are adding more ad-supported content as well as looking at emerging media to engage their readers. But are any of these new formats working?

We gathered a roundtable panel of five big players in the industry and asked them about current metrics and what they're testing with mobile, video, widgets and user generated content. Their advice and tips will help you. read the complete article