by Adam T. Sutton, Senior Reporter
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Email Awards 2011 Special Report by using the link below. Inside you'll find analysis, metrics and samples from this year's 17 winners. Highlighted campaigns include:
o Susan G. Komen for the Cure's segmentation strategy that pulled in 10.46% more donations per person
o Kodak's combination of triggered emails, direct mail and personalized websites that achieved a 23% lead rate for its B2B business
o Olympus' innovative sideways-scrolling promotional email that had a 41.2% click-to-open rate
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Email Marketing Awards Gallery 2010: Winning campaign details and creative samples