January 31, 2008
1. How to Build Your Own Analytics System: 6 Steps to Get Data You Can Trust
SUMMARY: Metrics can be a savior for eretailers. They can
help provide some of the most efficient marketing ever --
if they're accurate. But how can you tell?
See the fixes (and hard lessons learned) two marketers
followed to assess and bring their systems in-house. Since then, they’ve cut costs and say they are spending more wisely.
Click to continue
(Open access until February 7th)
2. Please Take Our Online Advertising Survey
Please take some time (5-10 minutes) to answer our new
questionnaire about online advertising. In a few weeks,
you'll get a Highlights Report featuring new data points
and charts. Plus, you'll also be invited to join Research
Director Stefan Tornquist and Senior Analyst Tim McAtee
for their Research Results teleconference (complimentary).
Click to continue
P.S. Did a friend send you this? Go Here for your own copy - it's award-winning, useful, and complimentary.
P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!
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