January 30, 2008
1. Case Study: How to Add Widgets to Streamline Lead Generation - 4 Steps & Test Results
SUMMARY: Marketers working with an independent sales force
often struggle to keep them in the communications loop.
Emails and faxes can get lost in a blizzard of information
sent by all the companies they represent.
See how a cruise line operator created a downloadable widget
to deliver information directly to travel agents' computers.
More than 7,000 agents now use the tool on average four
times a day.
Click to continue
(Open access until February 6th)
2. Please Take Our Online Advertising Survey
Please take some time (5-10 minutes) to answer our new
questionnaire about online advertising. In a few weeks,
you'll get a Highlights Report featuring new data points
and charts. Plus, you'll also be invited to join Research
Director Stefan Tornquist and Senior Analyst Tim McAtee
for their Research Results teleconference (complimentary).
Click to continue
P.S. Did a friend send you this? Go Here for your own copy - it's award-winning, useful, and complimentary.
P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!
|
