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MarketingSherpa Business-to-Business Demand Generation Summit
October 3, 2007

Case Study: Going Green - How to Transition Catalog Users to Email & Lift Conversions 19%

SUMMARY: Marketers with a catalog initiative have contended with the paper-to-digital revolution for some time. But when your demographic shows a preference for green marketing and email conversions are down, you need a new action plan.

See how one marketer redesigned their email program to transition it into a substitute for their print catalog. The test worked: they reduced their print run and lifted email conversions 19%.
Click to continue
(Open access until October 10th)

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