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MarketingSherpa Email Summit 2008
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Email Summit 2008, Miami
February 24th-26th

MarketingSherpa Email Summit 2008
February 6, 2008

Case Study: 4 Steps to Automate Keywords, Cut Costs & Lift Revenue

SUMMARY: Tweaking your search marketing to boost revenue can be tricky, especially when you have half a million keywords in play at any given time.

An eretailer set up an automated system to balance higher and lower rankings. Includes copywriting tips and four steps that lifted revenue 28% and ROI 83% while cutting search costs 30%.
Click to continue
(Open access until February 13th)

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