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MarketingSherpa Email Summit 2008
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Email Summit 2008, Miami
February 24th-26th
MarketingSherpa Email Summit 2008
February 6, 2008

Case Study: How to Optimize Press Releases & Get Higher Search Ranking and 75% Clickthrough Rate

SUMMARY: Gaining brand awareness is a struggle for every marketer. Getting exposure for a new company in a niche segment poses extra challenges.

See how a marketer used a search-engine optimized press release to put a white paper in front of the perfect prospects and achieve a 75% clickthrough rate. Includes landing page test results.
Click to continue
(Open access until February 13th)

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