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June 1, 2006

CASE STUDY:
How Cirque du Soleil Uses Email to Sell Out Shows at Local Cities

SUMMARY: Are you trying to improve your email copywriting and segmentation so each recipient feels a strong personal connection to your organization?

Cirque du Soleil's email team sends 6-8 campaigns per week with exceptional response rates. Our new Case Study includes details on copywriting that works, design (simpler than you'd expect) and how to gather more double opt-ins.

Plus, what to send to your list when the circus is *not* coming to their town for the next 10 months…
http://www.marketingsherpa.com/article.php?ident=27496
(Open access until June 11th)

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... click for complete list of new stories
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New! Buyers Guide to Web Analytics 2006

 

Benchmark Guide for Web Analytics

Includes easy-scan charts
and detailed profiles
Table of Contents

 

  • Includes WebTrends, WebSideStory, Google Analytics, Omniture, plus 29 others
  • 39 Products from 33 vendors
  • 9 mistakes to avoid when selecting anaytics software
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