#1. Anne's SherpaBlog: Affiliate marketing special coming tomorrow.
Thanks to the more than 2,000 of you who replied to my call
for input for our big annual affiliate marketing special
issue. We're busy gathering final data and getting the issue
together for you right now. It'll be in your in-box late
tomorrow (Tuesday, Dec 14).
Thanks for your support.
Anne Holland - Publisher
P.S. As always, our Case Studies and articles are open access for
about 10 days. Then they go into SherpaLibrary where you can
research for a small fee. The links always remain the same.
#2. How to Schmooze *Only* the Most Qualified Prospects at a Big Trade Show
Arrrgh! Two weeks before the big show, exhibitor Todd
Cieplinski was told he wouldn't be able to do his planned pre-
show promo mailing after all.
How could he make sure the top prospects visited his booth?
Most hadn't heard of his company before.
Plus, Cieplinski suspected only 10-15% of attendees were truly
perfect prospects. How could he slice them out from thousands
of others at the show to generate the best qualified leads
If you exhibit at trade shows, this is the Case Study for you:
(Open access until Dec 18th)
#3. New Stats Reveal What's Working in Email: Recorded MarketingSherpa Teleseminar + PowerPoint
Couldn't make MarketingSherpa's Dec 3rd teleseminar on what
the latest email stats mean for your marketing? Here's a handy
recorded version for you including a PDF of the PowerPoint
slides. Features 11 useful charts on budgeting, open rates,
filters, click trends, conversion rates, and gathering
(Open access = permanent)
#4. How to Market to Online Buyers During Major Life Events - Such as Weddings
Maternity, graduation, moving, retirement, weddings... life
events can be incredibly powerful marketing opportunities.
Consumers in the midst of a life transition are seeking
advice, community, reassurance, and they're probably making
some extra purchases as well. But, you've only got a slender
window of opportunity per consumer. Perhaps only months, or
We interviewed David Liu, CEO The Knot, for the lessons he's
learned about how to reach brides during the average 13-month
wedding process. He had some great stealable ideas for other
(Open access until Dec 17th)
#5. Welcome Messages Get Highest Open Rates of All Email Campaigns -- How to Improve Yours
New data just in -- out of thousands of email sales
alerts, newsletters, and other promos sent in 2004, marketers'
Welcome messages got the highest open rates.
That's right, more customers and prospects open and read your
lists' welcome message than any subsequent message you
painstakingly crafted to impress them. And let's face it, your
welcome is probably pretty boring, and almost certainly doesn't
include an offer.
Want to improve? Here are real-life welcome samples and tactics
to inspire you from Sherwin-Williams, Cartesis (business
software), and Aspen Mountain Lodge:
(Open access until Dec 19th)
#6. 7 Tactics Mitsubishi Motors Uses to Gain Consumer Trust & Grow Its Ranks of Brand Evangelists
Tip #3: don't send your top brand evangelists (the folks
who really adore you) a generic email newsletter that every other
name on your list is getting. Instead, consider giving them your
personal cell phone number...
That's what Ian Beavis, Mitsubishi's North America SVP Marketing
& Promotions, does. Here's more of his advice to rise above the
now almost-universal consumer distrust of typical brand
(Open access until Dec 16th)
#7. PR Interview: How to Guest Star on KenRadio's World Technology Round-Up Show
Every day 200,000 listeners tune in to Ken Rutkowski's
radio show on high-tech news and gadgets. In our exclusive
interview Ken explains exactly what he's looking for from a PR
pitch (and what he's not):
(Open access until Dec 13th)
#8. Briefs: New Awards/Contests & PR Grants for Non-Profits
Every week we list the newest upcoming advertising, marketing
and PR awards you can nominate yourself for, plus any open
speaking gigs we hear about. Quick and fun:
(Open access = permanent)
#9. PR Interview: Brag About Your B-to-B Campaigns in 'Business Media Matters'
69,000 b-to-b advertising, media, and marketing pros get
American Business Media's monthly newsletter featuring
profiles of the hottest campaigns both offline and online.
It's great exposure for agencies -- find out how you can get
your campaign spotlighted:
(Open access until Dec 20th)
#10. Help Wanteds: 33 New Openings & 5 New Seekers
The past week's new posts include positions from Victoria's
Secret Direct, Sony Pictures Digital, Electronic Arts, Barnes
& Noble.com, Disney Store, and Blaine Pharmaceuticals. Plus,
learn how to post your own opening (complimentary service).
(Open access = permanent)
#11. New Giveaway: Guerrilla Marketing for Consultants
According to demographic studies, by the time the average
marketer hits their mid-40s they're highly likely to become a
consultant. (In fact one expert told us, "It's not 'will I?',
it's 'when will I?'")
If you've hit that consulting part of your career, check out
Jay Conrad Levinson & Michael W. McLaughlin's new book,
'Guerrilla Marketing for Consultants'. Includes:
-> How to create winning proposals
-> Speeches & ezines that land new clients
-> 13 guerrilla tactics that work
Jay and Michael have sent us five copies to give out to you guys.
Enter your name in the hat here:
(Ends 12/15/04, midnight ET)