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May 4, 2006

EXCLUSIVE:
Why Lower-Level Managers Are Better Leads than VPs and C-Level Execs -- 11,295 Technology Buyers Interviewed

SUMMARY: Which leads are more likely to close quickly -- C-level execs and business people who say they "authorized purchases", or the often lower-level managers who "recommend purchases"?

According to a new phone study of 11,295 business execs who filled out online registration forms to get info on technology products, the lower-level folks may be your best leads.

If you're focusing your marketing and follow-up on reaching VPs and C-level execs, you may be targeting the wrong demographic entirely. Here's more from this new study:
http://www.marketingsherpa.com/sample.cfm?ident=27424
(Open access until May 14th)

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