SUMMARY: Which leads are more likely to close quickly -- C-level
execs and business people who say they "authorized purchases", or
the often lower-level managers who "recommend purchases"?
According to a new phone study of 11,295 business execs who
filled out online registration forms to get info on technology
products, the lower-level folks may be your best leads.
If you're focusing your marketing and follow-up on reaching VPs
and C-level execs, you may be targeting the wrong demographic
entirely. Here's more from this new study:
http://www.marketingsherpa.com/sample.cfm?ident=27424
(Open access until May 14th)